SpinePlus

The Brief

SpinePlus operates multiple physiotherapy, chiropractic and osteopathy clinics across London and Essex. They needed a website that could serve as both an information hub for patients researching treatment options and a practical tool for booking appointments across their different clinic locations. The site had to present a large volume of clinical content in an accessible, non-intimidating way while supporting strong local SEO for each location.

My Role

Full design and build of a multi-location static website using Astro 5, including information architecture, clinical content structuring, practitioner profile pages and online booking integration.

The Build

A comprehensive healthcare website balancing clinical authority with patient-friendly usability:

• Astro 5 static site with location-specific pages for each clinic across London and Essex
• Practitioner profiles with qualifications, specialisms and individual booking links
• Treatment information pages covering physiotherapy, chiropractic, osteopathy, sports massage and rehabilitation
• Online booking integration allowing patients to select clinic, practitioner and appointment type
• Condition-specific content pages improving organic visibility for symptom-based searches
• Location pages with maps, opening hours, parking information and public transport directions
• Mobile-optimised design with prominent click-to-call and book-now actions

Results

• Increased online appointment bookings across all clinic locations
• Strong local search rankings for physiotherapy and chiropractic terms in each area
• Reduced phone enquiries for routine information thanks to comprehensive self-service content
• Consistent brand presentation across all locations with a single manageable codebase