Lindsy Kass Consulting

The Brief

Dr Lindsy Kass is a nutrition, health and exercise performance consultant working with clients across sport, clinical research, public health and industry. She needed a professional website that would communicate the breadth and depth of her expertise, and give potential clients a clear route to getting in touch. The site needed to feel credible and authoritative without being overly clinical.

My Role

Full website design, development and deployment. I focused on building a clean, well-structured online presence that would reflect the scientific rigour behind the practice while remaining accessible to a wide range of audiences, from industry clients to individual athletes.

The Build

A fast, statically-built Astro site with Tina CMS layered on so the practice can edit copy, articles and media coverage without touching code:

• Full-screen hero establishing a distinctive brand identity for the practice
• Dedicated service pages covering nutrition advice, physical activity and exercise performance, analytical reporting and crisis management, conference and corporate talks, and research
• Evidence-led content positioning Dr Kass as an expert voice across nutrition science, sport performance and public health
• Commentary and Opinion section providing a home for ongoing articles and media contributions
• Media coverage feature highlighting appearances in the Daily Mail, The Telegraph, BBC Radio 4, talkSPORT and other national outlets
• Streamlined contact section designed to convert visitor interest into enquiries
• Fully responsive across mobile, tablet and desktop

Results

• A professional online presence that clearly communicates the credibility and scope of the practice
• Distinct service pages giving each offering space to breathe and attract relevant search traffic
• Media credentials surfaced prominently to reinforce authority with new visitors
• Clean, fast site that works equally well for corporate clients and individual enquiries