1st Call FM

The Brief

1st Call FM is a specialist facilities management company providing hard and soft FM services to regulated environments, including care homes, schools, NHS facilities and supported living sites across London. They needed a website that clearly communicated their expertise in compliance-driven environments, outlined their full service offering and positioned them as a trusted partner for facility managers and property directors.

My Role

Complete design and development of a static website using Astro 5, covering site architecture, content writing, service page structure and lead generation optimisation for the facilities management sector.

The Build

A professional, content-rich static site built to establish authority in the specialist FM sector:

• Astro 5 static build with fast load times and zero server-side dependencies
• Dedicated pages for hard FM (electrical, plumbing, HVAC, fire safety) and soft FM (cleaning, grounds, waste, pest control)
• Compliance and accreditation section highlighting CQC, Ofsted and NHS standards adherence
• Emergency response information with 24/7 callout details and response time commitments
• Sector-specific landing pages for care, education and healthcare environments
• Case study summaries demonstrating track record in regulated settings
• Contact form with service category selection for efficient enquiry routing

Results

• Professional online presence that instils confidence with compliance-conscious clients
• Clear service differentiation helping prospects quickly identify relevant FM capabilities
• Improved enquiry quality through structured contact forms with service pre-selection
• Strong organic visibility for facilities management searches in London