Waltham Forest Engineering

The Goal

Increase website and phone enquiries while enhancing the design to reflect the prestigious nature of the firm's precision engineering work.

The Process

Rewrote copy for main landing pages and designed new layouts tested with Google Analytics Content Experiments. Purchased professional stock photos to replace lower quality mobile photos. Redesigned the website for better contrast on CTAs and a clearer menu bar.

Created new location-specific and service-focused landing pages. Implemented Google Adwords campaigns with improved landing pages for faster ROI.

The Results

The owner was very pleased as the enquiries he started to receive were of much higher quality. This meant he was also spending less time quoting for low-value jobs, allowing him to focus on the work that mattered most to the business.