Edward Watts Opticians

The Brief

Edward Watts Opticians is an independent, family-run opticians established in 1958, serving the communities of Shenfield and Brentwood in Essex. With decades of trusted service, they needed a modern website that honoured their heritage while making it simple for patients to book appointments, explore their services and browse their eyewear collections. The site needed to compete with the polished online presence of high-street chains while retaining the warmth and personal touch that sets an independent practice apart.

My Role

Full website design, development, content creation and deployment. I worked closely with the practice to understand their services, brand values and patient journey, then translated that into a clean, professional site built for performance and local SEO.

The Build

A streamlined Astro 5 static site designed to instil confidence and make booking effortless:

• Astro 5 static site for maximum speed and reliability, with no server-side dependencies
• Integrated appointment booking to reduce phone call volume and allow 24/7 scheduling
• Dedicated service pages covering eye examinations, contact lenses, children's eye care and specialist services
• Eyewear showcase highlighting designer frames and lens options
• Local SEO optimisation targeting Shenfield, Brentwood and surrounding Essex areas
• Responsive design ensuring a polished experience on all devices

Results

• Fast, modern site that reflects the quality of a practice with over 65 years of service
• Increased online appointment bookings, reducing reliance on phone-only scheduling
• Strong local search visibility for optician-related terms in the Shenfield and Brentwood area
• Professional online presence that competes confidently with national chains